It’s undeniable that the long-rumored Apple car was over-hyped, seemingly from the get-go. What reportedly started out as a clean-sheet approach to the car of the future is now probably just Apple’s attempt at getting in on the tech side of the self-driving wave, and now its car may have been spotted.
Chris Bangle was gladly talking shit about one, or possibly all, of the major automakers during the Frankfurt Motor Show this past week, but that overshadowed one very important detail: he’s finally working on another car for a mystery company and claims it was so liberating it made one designer physically sick.
Apple is seriously rethinking its self-driving car plans and is laying off “dozens of employees,” according to a report from The New York Times.
Apple announced an investment of $1 billion in China’s largest private ride-hailing service company Didi Chuxing in a move intended to not only better understand the Chinese market, but to finally take the big step into the transportation industry we’ve been expecting.
Fear of Apple’s perpetual growth plateauing has plagued the company in recent years, but a new analysis of Apple’s research and development spending suggests it is preparing to pivot towards an entirely new industry. Enter the Apple Car at last?
An analyst following Apple Inc. has weighed in on the tech company’s likely plans to bring an electric and/or autonomous car to market, projecting that it will arrive within the next five years and be priced around $75,000 to rival the Tesla Model S.
Steve Zadesky, the Apple veteran said to be overseeing the tech brand’s alleged development of an electric vehicle, is reportedly leaving the project and the company for undisclosed reasons.
Since the start of the year, Apple Inc. has been making moves that suggests an interesting venture for the technology giant. The company that revolutionized personal computing is now looking to revolutionize personal transportation.