It’s undeniable that the long-rumored Apple car was over-hyped, seemingly from the get-go. What reportedly started out as a clean-sheet approach to the car of the future is now probably just Apple’s attempt at getting in on the tech side of the self-driving wave, and now its car may have been spotted.
Apple announced an investment of $1 billion in China’s largest private ride-hailing service company Didi Chuxing in a move intended to not only better understand the Chinese market, but to finally take the big step into the transportation industry we’ve been expecting.
Fear of Apple’s perpetual growth plateauing has plagued the company in recent years, but a new analysis of Apple’s research and development spending suggests it is preparing to pivot towards an entirely new industry. Enter the Apple Car at last?
Since the start of the year, Apple Inc. has been making moves that suggests an interesting venture for the technology giant. The company that revolutionized personal computing is now looking to revolutionize personal transportation.